Greg Rubin

California Native Landscaping


Greg Rubin, CEO of California’s Own Native Landscape Design, Inc. started working with native plants back in 1985, while renovating his parent’s home in Chatsworth, CA. Soon, he was landscaping for friends and family on weekends and holidays. Demand continued to rise, and by 1993, Greg was able to start his successful and unusual landscaping business. Since that time, his company has designed over 400 native landscapes in San Diego County. Greg has been featured in a number of periodicals including the North County Times, Union-Tribune, and magazines such as Sunset, San Diego Home and Garden, San Diego Reader, and California Gardener. Media coverage includes appearances on KGTV, KUSI, and KFMB. He has also been a repeat guest on KPBS radio’s These Days with Tom Fudge. Greg regularly gives presentations on native plants to garden clubs and other organizations throughout San Diego County.

Greg is the author of two books with Lucy Warren, The California Native Landscape: Homeowners’ Design Guide to Restoring its Beauty and Balance, and The Drought-Defying California Garden: 230 Native Plants for a Lush, Low-Water Landscape, both published by Timber Press.